Innovation Strategy Course for KTP Associates

This KTN course focuses on the role of innovation as a framework for new product and service development.

Building on the KTN Innovation Canvas's model of Opportunity, Offer and Capability, the Innovation Strategy course is delivered to KTP Associates across the UK by a team of KTN staff and external innovation experts.

The 25 hour online course focuses on the role of innovation as a framework for new product and service development. It addresses the challenges faced by companies or entrepreneurs seeking to use innovation as a process to generate competitive advantage. The course blends the perspectives of design thinking, business strategy and research and development into a single approach to product and service innovation. It provides participants with an appreciation of the realities of innovation practice and introduces theories, frameworks and toolsets - in particular the KTN Innovation Canvas - to support the innovation process.


WHAT KTP ASSOCIATES SAY ABOUT THE COURSE

“The KTN Canvas course has been incredibly beneficial, I really hope that future KTP Associates get to benefit too”.

“Thank you very much for the certificate and your effort in bringing us this fantastic course! It has been a great pleasure being part of this course.”

“Thanks for your advice in the mentoring sessions and for the opportunity to attend the course, I’m sure it will be very useful in the coming years, and for finishing off my current KTP process since it’s highlighted some areas of the innovation process which hadn’t been fully considered”.

“I would also like to say again how great the course was and commend each of you for putting together such a valuable resource.”

Watch former KTP Associate Blessing Mbipom discuss her experience of the course in this video interview

COURSE AIMS

  • To examine the role of product and service innovation in organisations and assess the contribution that both make to the competitive advantage of a business
  • To develop and establish a working knowledge of the Innovation Canvas and use it to help create a strategy for the delivery of your innovation
  • To evaluate and establish the value of the innovation story as a key element in the commercialisation of new products and services


COURSE CONTENT
The course covers the structure of new product, service or process development. Topics include:

  • The different types of product & service innovation
  • Their contribution to the organisation’s competitive advantage
  • The techniques and methods used for managing the innovation process
  • How to identify and address the barriers that may impact on the delivery and adoption of a new product or service
  • The importance of innovation as part of the marketing and sales proposition for a new product or service
  • Managing risk and protecting your innovation
  • The leadership and people management side of innovation
  • The development of an innovation strategy
  • Maintenance of a learning log


LEARNING OUTCOMES

KTP Associates completing the course have enhanced their knowledge and expertise in the following areas:

1. Knowledge and understanding of key concepts and principles concerning new product and service development

• The role of product and service innovation and its contribution to generating competitive advantage in firms

• The range of tools and methods that are used to manage new product / service development

• The complementary theories and frameworks that underpin the innovation process


2. Skills and techniques specific to new product / service development

• Identifying the product and service innovations required to ensure the effective delivery of a proposed business opportunity

• Analysing the components of potential product and service innovations and establishing the capability of the organisation to support their delivery

• Organising the capture of information to support the innovation process

• Learning to reflect on and review the process to identify critical success factors in delivering product and service innovation


3. Practical and transferable skills

• Analysing case studies as an interactive means of investigation and learning

• Undertaking deductive and inductive reasoning

• Assessing the reasoning of others by engaging in debates

• Preparing presentations for board level delivery

• How to receive and provide constructive feedback

• Understanding of a wide range of virtual tools

Course alumni represent 80 companies and 44 knowledge bases across 21 industry sectors

Agri-Food

Applied imaging

Biotechnology

Built Environment

Chemistry

Construction

Defence

Design

Digital & Creative

Education

Energy

ESP

Finance

Health

ICT

Legal

Logistics

Manufacturing

Materials

Sustainability

Transport

Abertay University

Anglia Ruskin University

Aston University

Brunel University London

Cardiff Metropolitan University

Coventry University

Cranfield University

Durham University

Essex University

Heriot-Watt University

James Hutton Institute

Liverpool John Moores University

Loughborough University

Manchester Metropolitan University

Newcastle University

North West Regional College

Nottingham Trent University

Oxford Brookes University

Queen's University Belfast

Robert Gordon University

Teesside University

University College London

University of Aberdeen

University of Bath

University of Birmingham

University of Bradford

University of Essex

University of Exeter

University of Greenwich

University of Hertfordshire

University of Leeds

University of Liverpool

University of Manchester

University of Nottingham

University of Portsmouth

University of Reading

University of Salford

University of Sheffield

University of Southampton

University of Stirling

University of Strathclyde

University of the West of England

University of the West of Scotland

University of Warwick