Innovation Strategy Course for KTP Associates

This ITOL certified course focuses on the role of innovation as a framework for new product and service development.

The next Innovation Strategy course will take place in January/February 2025. Eligibility: you must be a current KTP Associate when the course takes place or have or have secured a continuing job with your KTP company if your project ends during the course. Prior completion of Ashorne Hill training is highly recommended. Email for information on how to apply.

Building on the Innovate UK Innovation Canvas's model of Opportunity, Offer and Capability, the Innovation Strategy course is delivered to KTP Associates across the UK by a team of IUK staff and external innovation experts.

The 25 hour online course focuses on the role of innovation as a framework for new product and service development. It addresses the challenges faced by companies or entrepreneurs seeking to use innovation as a process to generate competitive advantage. The course blends the perspectives of design thinking, business strategy and research and development into a single approach to product and service innovation. It provides participants with an appreciation of the realities of innovation practice and introduces theories, frameworks and toolsets - in particular the IUK Innovation Canvas - to support the innovation process.


“The Innovate UK Canvas course has been incredibly beneficial, I really hope that future KTP Associates get to benefit too”.

“Thank you very much for the certificate and your effort in bringing us this fantastic course! It has been a great pleasure being part of this course.”

“Thanks for your advice in the mentoring sessions and for the opportunity to attend the course, I’m sure it will be very useful in the coming years, and for finishing off my current KTP process since it’s highlighted some areas of the innovation process which hadn’t been fully considered”.

“I would also like to say again how great the course was and commend each of you for putting together such a valuable resource.”

Watch former KTP Associate Blessing Mbipom discuss her experience of the course in this video interview


  • To examine the role of product and service innovation in organisations and assess the contribution that both make to the competitive advantage of a business
  • To develop and establish a working knowledge of the Innovation Canvas and use it to help create a strategy for the delivery of your innovation
  • To evaluate and establish the value of the innovation story as a key element in the commercialisation of new products and services

The course covers the structure of new product, service or process development. Topics include:

  • The different types of product & service innovation
  • Their contribution to the organisation’s competitive advantage
  • The techniques and methods used for managing the innovation process
  • How to identify and address the barriers that may impact on the delivery and adoption of a new product or service
  • The importance of innovation as part of the marketing and sales proposition for a new product or service
  • Managing risk and protecting your innovation
  • The leadership and people management side of innovation
  • The development of an innovation strategy
  • Maintenance of a learning log


KTP Associates completing the course have enhanced their knowledge and expertise in the following areas:

1. Knowledge and understanding of key concepts and principles concerning new product and service development

• The role of product and service innovation and its contribution to generating competitive advantage in firms

• The range of tools and methods that are used to manage new product / service development

• The complementary theories and frameworks that underpin the innovation process

2. Skills and techniques specific to new product / service development

• Identifying the product and service innovations required to ensure the effective delivery of a proposed business opportunity

• Analysing the components of potential product and service innovations and establishing the capability of the organisation to support their delivery

• Organising the capture of information to support the innovation process

• Learning to reflect on and review the process to identify critical success factors in delivering product and service innovation

3. Practical and transferable skills

• Analysing case studies as an interactive means of investigation and learning

• Undertaking deductive and inductive reasoning

• Assessing the reasoning of others by engaging in debates

• Preparing presentations for board level delivery

• How to receive and provide constructive feedback

• Understanding of a wide range of virtual tools

Course alumni represent 250 companies across 21 industry sectors plus 68 UK universities and other knowledge bases


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