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Assessment

User needs

We know who the users of this innovation will be and we have a thorough understanding of the needs that the Offer will meet.

Pain points

We know what problems the Offer will solve for its users and how it will overcome current frustrations.

Customer

We know who will value the benefits of the Offer enough to pay for it

Size & Trends

We have a thorough understanding of the dynamics of the market(s)we are targeting. We have made a realistic assessment of their size, in this country and abroad, and can justify our estimate of the share the Offer will take.

Barriers to entry

We understand the obstacles to getting a foothold in the target markets for the Offer; we have devised ways of overcoming them.

Competition

We have studied competing approaches to meeting the user needs that the Offer addresses; we can explain how our approach delivers superior benefits.

Freedom to operate

We are confident that the Offer does not infringe anyone else’s intellectual property rights.

Legislation

We are aware of all the legislation that affects my target market; we are confident that the Offer conforms with it.

Standards

We are aware of national and international standards with which the Offer has to comply. We have also considered the informal ethical and cultural standards influencing users’ choices in our target markets.

Identify

We have identified all the potential risks that may affect the development of the Offer and prevent its success in the market.

Assess

We have calculated the likelihood of specific risks occurring and the impact each will have should it happen.

Mitigate

We have taken appropriate measures to reduce the potential for risks to occur and know how to diminish their impact if they do.

Description

We can give a compelling description of the Offer as an approach to meeting the needs of its users.

User Gains

We can clearly explain the benefits that the Offer will deliver to its users.

USP

We know and can describe the most compelling characteristic of the Offer to its target customers: its ‘unique selling point’.

Discovery

We have a plan that will ensure that users in our target markets will hear about the Offer and understand its benefits. We know how we will market our Offer.

Transaction

We know how and why users will acquire the Offer, how it will be paid for and delivered.

User experience

We have a clear understanding of how people will use and experience the Offer from the time that they first hear about it to the end of its useful life.

Economic

We can give an accurate estimate of the profit that the Offer will generate. We can also assess the benefits and/or losses that it will cause for others.

Social

We know and can describe the benefits to society that the Offer will provide; we have also considered any social problems that it may cause.

Environmental

We can give a clear account of the impact the Offer will have on the environment, both beneficial and negative effects.

New intellectual property

We know what new Intellectual Property (patents, copyright, design) will be generated by this innovation, and how to protect it.

Existing IP

We have access to existing IP that can be exploited in the development of this innovation.

Licensing

We understand the potential for generating additional value by licensing the IP being created by this innovation.

Champions

This innovation project has a champion with the passion and drive needed to overcome all obstacles to its successful conclusion.

Management

The project has the financial, technical and people management expertise necessary to bring the Offer to market.

Strategy

We are confident that we are right to prioritise this innovation to support future growth and development.

Cost

We have a comprehensive and realistic estimate of how much it will cost to bring the Offer to market.

Funding

We have a thorough knowledge of potential investors and financial backers of this project in both public and private sectors. We have a plan for approaching the relevant agencies.

Cashflow

We have a clear idea of when I will need finance; we have a plan for ensuring it's available when it's required.

Ideas

There is a structured process in place to address the creative challenges inherent in the project, to generate ideas and solve problems.

Design

Appropriate design methodology is used throughout the development of this project, including human-centred approaches. Iterative prototyping and testing are part of the process.

Technology

I have access to the resources and expertise to overcome scientific and technical challenges inherent in this project.

Skills & People

We have all the necessary knowhow and skills in place to design, produce and deliver the Offer to users in the target markets. The people working on this innovation project are working together effectively as a team.

Equipment & Materials

We know how to acquire the materials, tools and other physical resource that will be required to bring the Offer to market.

Collaboration

We know how this project can benefit from collaboration with external partners who can provide necessary resources. These partnerships are in place with clear, explicit understanding of roles, responsibilities and rewards.

Challenges

You should now decide on 3 priority areas to address, which might be those with the lowest overall scores. Mark these by clicking on the star next to each one, which will also reveal your sub-topic scores. Next, write your particular challenges within each area in the text boxes provided (required). Make these as clear and succinct as possible.

Actions

For each of the 3 challenges you've prioritised, decide how you're going to meet it and write out what Action you will take in the text boxes provided. Be clear about what is to be done, who is doing it, and by what date. You'll find recommended sources of help in the Innovation Canvas Library.

Summary

Congratulations - your Innovation Canvas is ready!

You can now download, print and share a pdf copy of your priority challenges and actions, and seek perspectives, ideas or contacts from colleagues or advisors. Recommended tools and sources of help are provided below and in the Library, and you can contact KTN for further guidance. You may also find it helpful to update your Canvas later in the project's development, and return to it on a regular basis.

Needs

Needs

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User needs
Pain points
Customer
Your Challenges
Your Actions

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Market

Market

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Size & Trends
Barriers to entry
Competition
Your Challenges
Your Actions

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Rules

Rules

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Freedom to operate
Legislation
Standards
Your Challenges
Your Actions

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Risk

Risk

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Identify
Assess
Mitigate
Your Challenges
Your Actions

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Approach

Approach

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Description
User Gains
USP
Your Challenges
Your Actions

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Experience

Experience

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Discovery
Transaction
User experience
Your Challenges
Your Actions

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Impact

Impact

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Economic
Social
Environmental
Your Challenges
Your Actions

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IP

IP

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New intellectual property
Existing IP
Licensing
Your Challenges
Your Actions

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Leadership

Leadership

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Champions
Management
Strategy
Your Challenges
Your Actions

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Finance

Finance

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Cost
Funding
Cashflow
Your Challenges
Your Actions

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R&D

R&D

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Ideas
Design
Technology
Your Challenges
Your Actions

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Operations

Operations

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Skills & People
Equipment & Materials
Collaboration
Your Challenges
Your Actions

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