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Assessment

User needs

Who is the end user of the innovation? What user needs does your innovation meet?

Pain points

What difficulty or frustration does your innovation overcome?

Customer

Who will pay for the innovation? What is their incentive to pay?

Size & Trends

What size is your target market and what realistic market share can you take? How might this change over time and which trends could affect it?

Barriers to entry

What obstacles make it difficult to enter the market? How will you overcome them?

Competition

Which competing product, service, process or management innovations meet the identified user needs?

Freedom to operate

How will you ensure your innovation doesn’t infringe the Intellectual Property (IP) rights of others?

Legislation

What regulations must your innovation comply with?

Standards

What Standards apply to your innovation, and could they help you to market it? What ethical issues are involved in bringing the innovation to market?

Identify

What potential sources of risk have you identified in the development and delivery of your innovation?

Assess

How will you calculate the likelihood of a specific risk occurring and its impact?

Mitigate

How will you reduce the chances of a specific risk occurring? If it does, what is your plan for managing it?

Description

What is your product, service, process or management innovation?

User Gains

How does your innovation meet the identified customer and user needs? What further opportunities can you foresee to create value from the innovation?

USP

What is your innovation’s Unique Selling Point (USP)? The benefits that make it stand out from the competition.

Discovery

What is the sales and marketing strategy for your innovation? How will customers and users learn about its benefits, and how will it be made available to them?

Transaction

How will you price your innovation? How will customers pay for it?

User experience

How will people make use of your innovation over time?

Economic

What wider economic impacts can you foresee, either positive or negative?

Social

What social impacts can you foresee, either positive or negative?

Environmental

What environmental impacts can you foresee, either positive or negative?

New intellectual property

What potential is there to create new IP through your innovation? How will you protect any new IP, e.g copyright, patent, design rights, trademark?

Existing IP

What existing IP might be exploited by your innovation?

Licensing

How might licensing IP from your innovation create additional value?

Champions

Who in the organisation has the passion, skills and influence to make this innovation happen?

Management

What expertise does your management team need to deliver the innovation? How will you ensure this is in place?

Strategy

How does this innovation contribute to your organisation’s strategic plan?

Cost

What are the revenue targets and projected profit margins for this innovation? What will it cost to develop and bring the innovation to market?

Funding

What public funding or private investment could support this innovation? What is your strategy for securing finance?

Cashflow

What is your budget for each stage of the innovation process, and how will you cover the cost?

Ideas

What processes do you have to generate, develop and prioritise new ideas?

Design

What design, prototyping and testing capabilities are in place? How will you involve users and stakeholders in the R&D process?

Technology

How will you solve scientific and technical challenges?

Skills & People

What expertise is required to produce and scale-up your innovation? Which teams need to collaborate, and how will you ensure this happens?

Equipment & Materials

How will you ensure the right facilities, materials, equipment, software etc. are available to meet growth in demand?

Collaboration

What can be done in-house, what should be outsourced? How will you ensure the right partners or suppliers are in place?

Challenges

You should now decide on 3 priority areas to address, which might be those with the lowest overall scores. Mark these by clicking on the star next to each one, which will also reveal your sub-topic scores. Next, write your particular challenges within each area in the text boxes provided (required). Make these as clear and succinct as possible.

Actions

For each of the 3 challenges you've prioritised, decide how you're going to meet it and write out what Action you will take in the text boxes provided. Be clear about what is to be done, who is doing it, and by what date. You'll find recommended sources of help in the Innovation Canvas Library.

Summary

Congratulations - your Innovation Canvas is ready!

You can now download, print and share a pdf copy of your priority challenges and actions, and seek perspectives, ideas or contacts from colleagues or advisors. Recommended tools and sources of help are provided below and in the Library, and you can contact KTN for further guidance. You may also find it helpful to update your Canvas later in the project's development, and return to it on a regular basis.

Needs

Needs

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User needs
Pain points
Customer
Your Challenges
Your Actions

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Describe your action points for this challenge
Market

Market

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Size & Trends
Barriers to entry
Competition
Your Challenges
Your Actions

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Describe your action points for this challenge
Rules

Rules

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Freedom to operate
Legislation
Standards
Your Challenges
Your Actions

Describe your challenges in this topic
Describe your action points for this challenge
Risk

Risk

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Identify
Assess
Mitigate
Your Challenges
Your Actions

Describe your challenges in this topic
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Approach

Approach

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Description
User Gains
USP
Your Challenges
Your Actions

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Experience

Experience

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Discovery
Transaction
User experience
Your Challenges
Your Actions

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Impact

Impact

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Economic
Social
Environmental
Your Challenges
Your Actions

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IP

IP

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New intellectual property
Existing IP
Licensing
Your Challenges
Your Actions

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Describe your action points for this challenge
Leadership

Leadership

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Champions
Management
Strategy
Your Challenges
Your Actions

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Finance

Finance

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Cost
Funding
Cashflow
Your Challenges
Your Actions

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R&D

R&D

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Ideas
Design
Technology
Your Challenges
Your Actions

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Operations

Operations

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Skills & People
Equipment & Materials
Collaboration
Your Challenges
Your Actions

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Describe your action points for this challenge

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